Includes bibliographical references (p. [146]-170) and index.

Introduction: Why television studies? Why now? -- Programs -- Audiences -- Institutions -- Contexts.

Television Studies provides an overview of the origins, central ideas, and intellectual traditions of television studies. The book charts the establishment of the field, and examines its various approaches and objects of study. What have been the primary areas of inquiry in television studies? Why and how did these areas develop? How have scholars studied them? How are they developing? What have been television studies' key works? The book answers these questions, by tracing the history of the field right up to present and emerging scholarship. For all those wondering how to study television, or even why to study television, Television Studies will provide a clear and engaging overview of key topics. The book works as a stand-alone introduction and by placing key works in a broader context it can also provide an excellent basis for an entire course. --Book Description.